There are numerous social media platforms that you can choose from. Before you start using one, it’s vital that you thoroughly research the features and options that are available to you. When choosing the right social media platforms for your business, you should consider several factors.
Know Your Audience
One of the most important factors that you should take into account when it comes to choosing an excellent social media platform is the presence of your audience. Even though Facebook has over a billion active users, if your audience is on Snapchat, that’s where you should be.
Know Your Business
Your company’s brand personality, products and services, and business type should influence your chosen channel. Highly visual businesses like artists and graphic designers should go for Instagram, Dayflash, and DeviantArt. Large B2B enterprises should go with LinkedIn. Different channels can be used by different businesses. For instance, some companies, such as Apple, have visual brands that are well-suited for Instagram.
Research Competitors
Conducting a competitive analysis is one of the first steps to take when developing a strategy for a client. This process can provide valuable insight into the company’s various platforms and how engaged its audience is on each channel. It’s also beneficial to see what other businesses are doing in your industry so that you can make an informed decision.
Set Goals
Your company’s objectives and the type of content you want to share will also influence your chosen platform. For instance, if you’re focused on customer support, then platforms such as Facebook and Twitter should be on your list.
Research Platforms
Twitter, for instance, is known for its ability to create engaging conversations and share trending topics. LinkedIn is great for sharing information about your company and professional expertise, while Instagram Stories are ephemeral. Before you start the process of choosing an excellent social media platform, it’s essential that you thoroughly understand the various channels that you’re considering.